Bronny James has risen to number 34 on the 247Sports national rankings list for college basketball recruits as he puts the finishing touches on an impressive All-American campaign for 2023. Even though the high school senior still has not committed to a basketball program on the collegiate level next season, the oldest son of LeBron James has landed multiple NIL deals with iconic brands such as Nike and Beats by Dre. The endeavors are so lucrative that he earns more than star college quarterbacks like Caleb Williams ($2.6 million) at USC and Shedeur Sanders ($1.5 million) at the University of Colorado. For context, Caleb Williams is projected to be a top-five pick in next year's NFL draft, while Deion Sanders' son, Shedeur, is predicted to be selected near the end of the 1st round in 2024.

Bronny is a client of Klutch Sports, a sports agency founded by his father's best friend, Rich Paul. Klutch Sports has played a pivotal role in helping the standout 6-3 point guard earn more money through NIL deals ($7.2 million) than any amateur athlete in the country.

On Tuesday night at the Toyota Center in Houston, Bronny displayed one of the reasons he has become such a highly touted prospect, finishing the McDonald's All-American game with 15 points, 4 assists, and 2 steals as the East Team topped his squad 109-106.

Source: Hot New Hip Hop