In the last few years, it has been reported that heavy-hitting producers and artists have been selling their music catalogs for massive amounts of money. In 2020, RZA sold off half of his 814-song catalog for an undisclosed amount. No I.D. also did the same. More recently, Zaytoven as well as Metro Boomin, sold their music catalog, with Metro Boomin receiving almost $70 million for a portion of his works.
While many have sold off their music, Bad Boy Records leader Diddy made it clear he isn’t jumping at the trend of selling his music right now. While speaking to ‘Trapital,’ Combs Enterprises President Tarik Brooks spoke on plans for Diddy’s catalog.
“For us, we’re in no rush to get rid of a portfolio that could be a part of music’s evolution,” said Brooks. Diddy’s catalog includes many works from the likes of Notorious B.I.G., Mary J. Blige, Jodeci, Total, Mariah Carey, and more. He continued, “Who knows how you think about those assets in the future?”
When speaking about the thought process into pacing themselves with the decision to hold off on selling the catalog, Brooks explained, “We have the benefit of being able to go slow and kinda take our time and basically run experiments at our own pace to figure out what we want to do.” The Combs Enterprises president continued by saying, “…People have continually come through with offers, opportunities, and things. And we’ve purposely taken our time as we’ve thought about what Puff’s experience of music is gonna be over the next years as he climbs what he talks about as his second mountain.” Take a look above.