Vanessa Bryant has become the current target of Vh1's "Basketball Wives" producers, who are doing everything in their power to snag the recently divorced basketball wife.

TMZ spoke with sources close to production, who say producers are putting together "an extremely lucrative pitch for Vanessa" in order for her to become a recurring character. The people involved with the show think Vanessa's situation will bring the show to the next level.

Producers were allegedly never interested in Vanessa while she was married to Kobe, whom they thought would never have been on board for Vanessa to appear on the show.

Now that BBW is one of the highest rated shows on the network, producers have a lot more money to spend on new talent, and they know Vanessa will be expensive to get. If Vanessa accepts the producer's offer, then she'll be made the lead character on the L.A. edition.