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Part 1: Peezy on Being Signed to Empire, Rappers Dying After Signing to the Label
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Peezy celebrated his single "2 Million Up" going platinum, shedding light on the costly process behind making a hit record. Peezy revealed that it takes around $250,000 to properly promote a song into a hit. While the track started gaining traction organically, his label, Empire, stepped in with significant investment to elevate its reach. Peezy emphasized that a song must resonate with listeners first—labels won’t push a project unless it has genuine potential. However, the financial backing from a label is crucial to scale the momentum and navigate the competitive industry. Although there’s risk involved, with no guarantees a track will succeed, the payoff for both artist and label can be substantial. He also touched on minor production disputes surrounding the track’s sample, but ultimately secured the rights needed.
