Recent reports indicate that Macy's is currently in the process of discontinuing Diddy's clothing brand, Sean John, both in their stores and on their website. This marks a significant change, as Diddy has had an exclusive partnership with Macy's for over a decade, with the department store being a key retailer for his Sean John merchandise since its launch in the late 90s. Macy's clarified that the decision to phase out the Sean John collection is part of their regular brand portfolio review, which began in early fall 2023, emphasizing that it is a standard business practice. "As part of our ongoing review of our brand portfolio, the Sean John collection has started to phase out of assortment since early fall 2023," Macy's explained. "It's the course of business."
The department store stated that they are consistently assessing what resonates with their customers, indicating that Sean John products have experienced a decline in consumer interest. It's important to note that Macy's decision to phase out Sean John is not connected to the recent lawsuit filed by Cassie against Diddy.
Source: instagram.com
