Diddy has been wrapped up in a lawsuit with liquor company Diageo. Previously, Diddy created Ciroc vodka and DeLeon tequila.
The lawsuit finds Diddy alleging that Diageo promoted Ciroc and DeLeon to “urban markets” while brands backed by white people like Casamigos were given a higher favor. However, Diageo has fired back at the claims from Diddy in the lawsuit.
Diageo claims that Diddy and his company Combs Wine and Spirits conducted forms of racial discrimination despite him publicly being in support of Black people. Diageo alleges Diddy “discouraged Diageo from working with other Black business people and influencers. Combs demanded that Diageo redirect millions of dollars earmarked to support such causes to him personally.” The company also said Diddy went off when Diageo directed $100 million towards hospital workers during the COVID-19 pandemic.
From there, Diageo said, “[Diddy] threatened then to ‘reach out to every news outlet’ to ‘burn the house down’ and cause maximum damage to Diageo and the DeLeón brand by making public accusations of racism if Diageo refused to write the check.” Stay tuned for more updates.
source: AllHipHop
