Snoop Dogg, in a recent conversation with Tiffany Haddish, shared his insights on endorsements and how he manages to deal with multiple brands at the same time.
During their sit-down, Snoop Dogg revealed that he wants to venture into TV, comedy, and broadcasting, both scripted and unscripted. But what caught Tiffany's attention was Snoop's ability to secure multiple endorsement deals online.
Snoop Dogg has successfully partnered with three alcohol brands simultaneously. Tiffany was intrigued by this feat, especially since she knows that Snoop doesn't even drink alcohol himself. So, she delved deeper and asked Snoop how he does it.
Snoop's response was simple yet profound. He believes that one should be in control of their own narrative. Instead of letting others dictate their path, one should communicate their desires and expectations. Snoop emphasizes that these brands need you, and if they truly need you, they will meet your terms.
Ironically, Snoop reveals that he doesn't actually consume any of the alcohol he promotes. He clarifies that he is not paid to drink it, but to promote it. Being non-exclusive is key for Snoop, as he wants to maintain his international appeal. If he becomes tied down to one brand, he risks alienating his global fan base. Snoop stated that he aims to make everyone want to work with him, not just a select few brands.
Tiffany mentions seeing one of Snoop's international commercials for a delivery food service in Australia. She wonders how he managed to pull off such a collaboration. Snoop, being internationally recognized and respected, reveals that his fame and versatility give him the ability to work with brands globally. His wide reach and influence enable him to be a part of diverse and exciting projects.
Source: Youtube
