Kanye West has been very vocal in the media, specifically focusing on social media. Recently, the rapper and designer called out Daniel Cherry of Adidas and has now called out GAP in a recent interview with Bloomberg.
While speaking to Bloomberg, West made it clear he is looking to be out of his deal with GAP. The agreement is set to end in 2030, and the rapper said he wants to be on his own to get away from “companies standing in between me and the audience.”
West said, “It’s time for me to go it alone. It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever.” From there, West called Adidas and GAP his “baby mamas,” who he feels are holding him back. He continued, “I guess we’re just going to have to co-parent those 350s.”
Because of that, West wants to create a brand and business that is solely his. West noted he is planning on opening Donda campuses across the country and is working with a former Adidas executive named Eric Liedtke to turn his vision into reality.
source: Bloomberg
