According to reports, the sons of the late legendary DJ Jam Master Jay are launching a marijuana line to honor their father. Jesse and TJ Mizell have launched the Queens OG brand, which will feature a line of four pre-rolled joints in cassette tape packaging. While speaking to Page Six, TJ and Jesse noted that their jump in the cannabis world was inspired by their father’s love for marijuana.
While speaking on the brand, TJ said, “Jam Master Jay was a pothead — he smoked a lot of marijuana. Growing up, you’d go to the studio and — it was not until we were older that we understood —like, ‘Oh wow, this man was smoking weed.’ So he [would] definitely be here doing the same thing.”
Jesse spoke on how the brand is in a different direction and image than what Run DMC and Jam Master Jay were on, during the height of their popularity. Jesse said, “They were the first rap group on MTV, so because of that, they were very aware that the issue of marijuana was going to put them down and shut them down. If they got to talking about weed, cussing and talking as freely as they would like to, there would have been major issues.” He continued saying, “I think that later Run-DMC started to get a little bit more edgy and my dad‘s endeavors were definitely tied to the rap culture, and part of it was cannabis.”
The Queens OG brand will be available on April 20 in Colorado and California.
source: Page Six
