Diddy took aim at corporations on Thursday (April 8) on Twitter, writing, "We’re done letting corporations manipulate our culture into believing incremental progress is an acceptable action."
In an open letter posted on his Revolt TV platform, Diddy stated, "We demand that Corporate America reinvest an equitable percentage of what you take from our community back into our community. If the Black community represents 15% of your revenue, Black-owned media should receive at least 15% of the advertising spend."
Diddy took aim at GM in his letter, writing, "When confronted by the leaders of several Black-owned media companies, General Motors (GM) listed my network, REVOLT, as an example of the Black-owned media it supports. While REVOLT does receive advertising revenue from GM, our relationship is not an example of success. Instead, REVOLT, just like other Black-owned media companies, fights for crumbs while GM makes billions of dollars every year from the Black community."
He then clarified, "Exposing GM’s historic refusal to fairly invest in Black-owned media is not an assassination of character, it’s exposing the way GM and many other advertisers have always treated us. No longer can Corporate America manipulate our community into believing that incremental progress is an acceptable action."
Diddy stated that corporations have been exploiting "our culture, [undermining] our power, and [excluding] Black entrepreneurs from participating in the value created by Black consumers.
He ended with a demand, stating, "We demand that Corporate America reinvest an equitable percentage of what you take from our community back into our community. If the Black community represents 15% of your revenue, Black-owned media should receive at least 15% of the advertising spend. The same way you understand the power of our dollars, we understand our power to take them away from any corporation that doesn’t give us the economic inclusion we deserve. We are prepared to weaponize our dollars.
If you love us, pay us! Not a token investment. Not a charity check or donation."
Source: Revolt TV