Update 02/12/2021 12:57pm:
Sean "Diddy" Combs is now seeking at least $85 million from the clothing brand he founded in 1998. According to reports, the music mogul has launched a $60 million lawsuit against Sean John after filing a $25 million lawsuit against the company one week prior.
The new lawsuit is centered around Sean John's use of the "Vote Or Die" trademark. In January, Diddy filed an appeal with the United States Patent and Trademark Office (USPTO) to stop the clothing brand from selling t-shirts with the "Vote Or Die" slogan.
After launching a non-profit organization called Citizen Change in 2004, Diddy registered the trademark for the slogan "Vote Or Die" for his famous voter participation campaign. Once he sold Sean John, the trademark was canceled by a technicality when he failed to file renewal documents.
Despite Diddy's continued usage of the slogan, his lawyer claims Sean John's owner, GBG USA, attempted to capitalize on the administrative mistake and applied for the trademark in November 2019. Diddy claims Sean John lied to the USPTO and stole the "Vote Or Die" trademark in order to make it appear he was still affiliated with the brand.
Diddy is suing Sean John for at least $60 million in damages for breach of contract, unfair competition, common law trademark infringement, deceptive practices, and unjust enrichment.
Look above for screenshots of the lawsuit documents.
Original 02/05/2021 7:04pm:
Sean "Diddy" Combs has filed a $25 million lawsuit against Sean John and the company's owner GBG USA.
The complaint says Sean John launched a women's clothing line with another company called Missguided and illegally used the Hip Hop mogul's image, likeness, and persona without his permission. Diddy claims the companies fabricated statements that he never made and led the public to believe that he was still associated with the brand he founded in 1998. Combs also took issue with his image being featured in a 40-second ad campaign promoting the Sean John x Missguided collection.
"[Diddy] does not challenge [Sean John/GBG’s] right to use the Sean John trademark, but rather [Sean John/GBG's] decision to leverage a fabricated quote they created and then falsely attributed to Mr. Combs, and to use Mr. Combs's name and other monikers to create the false and misleading impression that Mr. Combs is the decision-maker behind the designs and creation of the GBG Collection," said Diddy's lawyer, Jonathan D. Davis.
Davis added that Sean John, GBG, and Missguided have misled the public in this manner "because they understand that associating it with Mr. Combs will significantly increase sales and profits."
Diddy's lawsuit is yet another legal issue between himself and Sean John. It was recently reported that he's battling the brand over the trademark for "Vote Or Die." He claims Sean John and GBG illegally took the phrase, trademarked it, and started selling merchandise on the brand's website during the 2020 election.
Combs sold Sean John to GBG USA in November 2016. Look above for images of the lawsuit.