As part of Helsinki's Pride Week, Burger King and McDonald's showed their solidarity with the LGBTQ community with an ad of the "Burger King" and Ronald McDonald locking lips with the tagline: "Love Conquers All."

"Burger King has always stood for equality, love, and everyone's right to be just the way they are," said Burger King Finland's Brand Manager Kaisa Kasila. The companies also explained why they chose to make a collaborative statement that not only represents tolerance on an identitarian level but one that transcends commercial rivalries as well. 

"We know McDonald's stands for the values we stand for, too... We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins," Kasila noted. 

“Our brand is always bold, edgy, and fun,” said Fernando Machado, global chief marketing officer for Burger King. “So showcasing this ‘impossible kiss’ is a way to demonstrate that love conquers all.”

Source: mashed.com