In this flashback, Craig Hodges details approaching Michael Jordan and Magic Johnson to boycott the 1991 NBA Finals to spark change in the Black community. He explained that they turned him down, with Magic telling Craig that it was" too extreme" of a move to make. Craig went on to speak about the marketing behind the big figures in the NBA, which he understood might've made it difficult for them to speak out at the time. Craig then spoke about the popularity of the recent Michael Jordan documentary "The Last Dance" and the uptick in sales for the Air Jordan sneaker, which you can hear more about above.