As legacy brands such as Aunt Jemina and Uncle Ben's discontinue the use of imagery steeped in racist tropes, others are using the moment as an opportunity to raise black-owned brands that give back to the community. Master P is taking the chance to amplify his latest venture "Uncle P's White Rice," which plays on the iconic Uncle Ben's branded rice.
Master P wrote on Instagram: "I want to ask y’all one question... Who is Uncle Ben & Aunt Jemima? Our grandparents and minorities till this day have been buying these brands for years, thinking it’s owned by our people. We have to change that narrative! Uncle P rice and PJ food changing the game. Economic empowerment. The more we make, the more we give. Uncle Ben is a model from the 1940s, just to educate the ones that are curious. #ownership It’s time to buy our blocks back, groceries stores, and supply them."
Source: instagram.com
