Nike CEO Mark Parker announced this week that Jordan Brand surged to its first-ever billion-dollar quarter after reporting the fiscal 2020 financial results for its second quarter, ending on Nov. 30. Parker attributed the milestone to new innovation and renewed interest in basketball footwear from women and international markets.
Parker also spoke about the future of Jordan Brand, stating, "What’s most exciting is we’re still in the early stages of diversifying the Jordan portfolio, and we’ve continued the momentum into Q3 with a significant holiday launch of the Jordan 11 'Bred', meeting demand for one of sneaker culture’s all-time favorites at an incredible scale."
Overall, Nike revenues were up 12% at $9.8 billion thanks to growth from Jordan Brand, along with Nike Direct and wholesale.
Source: Sole Collector