LeBron James and Nike formed a relationship back in the early aughts when James was coming out of high school en route to becoming the No. 1 overall pick. Over the course of his career, LeBron has been a major part of the Nike brand and eventually inked the 3x champion to a lifetime deal that is worth hundreds of millions. Nike further cemented its partnership by recently naming the newest building on World Headquarters campus in Beaverton, OR after James.
Clearly ecstatic at the news, LeBron wrote in a lengthy IG post:
"Man this is so surreal! When I got the call this was happening I couldn’t believe it! I was literally shedding tears. You guys know where I come from but if you don’t I come from the inner city projects, single mother, only child, and statistics would suggest I would never EVER make it out let alone be alive still to tell you about it. Now I’ll have my own building at the Nike Head World Quarter where my family and I legacy will live on forever. The home of the Advance Innovation team and new state of the art Nike Sports Research Lab! Everything will get made and lab tested in my building! Like WHAT?!?!? THIS IS BEYOND CRAZY‼️ I wanna thank Nike once again for taking a chance on a 18 year old kid from Akron, OH. I’m proud to be #SwooshLifeForLife."