During the Wall Street Journal’s Future of Everything Festival, Puma's Brand and Marketing Global Director Adam Petrick spoke about the brand's plans to release more products from their collaboration with Nipsey Hussle.
Petrick explained, "We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate. We’ll work with his family and we’ll support his kids. We’re going to continue to release some product that we’ve created with him. We’ve also got some charity activations that we’ll do to support what he was doing in Crenshaw, and trying to continue the work that he was doing through his foundation."
Nipsey previously announced that PUMA and his brand The Marathon Clothing have created a collaborative collection that will drop in Fall 2019.