A collaboration between Young Thug, Travis Scott, and J. Cole was teased with posters at this year's Rolling Loud festival, and the track, titled "The London," dropped on Thursday (May 23). The T-Minus-produced track is set to appear on Young Thug's hotly anticipated album, GØŁDMØÜFDÖG, which doesn't have a set release date.
This comes after it was announced that J. Cole will be executive producing Young Thug's new album. J. Cole previously praised Young Thug, telling Angie Martinez, "If you want to talk about Young Thug as an artist, he’s an innovator. If you know skills, you call him a mumble rapper all you want, but if you know skills and you know the art of rapping, that dude is a genius."
Young Thug also paired with AVI Entertainment and AEG Presents for a new music festival, which has been labeled as a live event concept, titled Family Business. AVI Entertainment’s Cameron Almasi shed more light on the event, telling Pollstar, "We’re not about being the multi-stage festival with three stages and everyone and their mother on the lineup. There’s enough people in the market and very respected people doing that already. We don’t want to get in that lane. There’s so much opportunity right now with hip-hop, there’s so many things that haven’t been done yet."