Gucci recently announced an initiative that will promote diversity and inclusion in the company after they faced backlash for releasing clothing that resembled blackface. While many were satisfied with that resolution, Soulja Boy took it upon himself to call out the brand while on stage during a recent show.

Soulja Boy made an appearance at the High Times Dope Cup event in California, and was performing his song “Gucci Bandana,” when he decided to cut the song abruptly. From there, he said “I almost forgot Gucci racist as f**k. Man ya'll got me f**ked up Gucci put out all that racist a** s**t with that Blackface s**t, n***a fuck Gucci.”

 

He continued by saying “I spent over a million dollars on Gucci in the last ten years they can suck my d**k with that racist s**t.”