Nike released a new ad featuring Colin Kaepernick, who has been endorsed by the brand since 2011, which reads, "Believe in something, even if it means sacrificing everything." The ad has some people so upset that they are destroying their Nike shoes, socks, and other products in protest.

Famous country singer John Rich of the duo Big & Rich tweeted a photo of his sound man's socks that had the Nike swoosh cut off. He captioned the photo, "Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions."

Check out some other tweets above.