Pusha T has launched an app called Heir which serves as a connector between the industry and fans. He worked with tech entrepreneur Summer Watson on the project who has worked on such applications as TuneIn and Playdom. Push also tapped Def Jam Records A&R exec Steven Victor and Epic Records A&R exec Joey Arbagey as advisors. The app is designed to help artists garner more attention for their work.
Heir also allows fans to vote new songs either up or down. Those who prove to have a good ear for music are rewarded with a new digital currency called "Crown." Users can actually cash out their "Crown" currency once they save enough. Moreover, Heir gives fans the opportunity to get exclusive content and early access to live shows.