Dodge came under fire on Super Bowl Sunday for their use of Martin Luther King Jr.'s 1968 sermon "The Drum Major Instinct" as a background for their "Built To Serve" ad. The ad features football players, rescue workers, and Marines to support their message.

A description in the video reads, "In the spirit of Dr. Martin Luther King, Jr., Ram truck owners also believe in a life of serving others. They serve because they’re driven by a higher calling. They serve because they feel a shared responsibility and commitment to their family and community. They serve because they’re men and women of their word. They serve because they know the world could use a little more kindness."

A tweet from The King Center's official Twitter page revealed that neither they or King's daughter Bernice permitted the use of the audio for the commercial. The tweet read, "Neither @TheKingCenter nor @BerniceKing is the entity that approves the use of #MLK’s words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight’s @Dodge #SuperBowl commercial."

Check out the commercial up top and let us know what you think.

Source: YouTube