Adrien Broner recently walked up in an H&M and demanded that he be shown to the infamous "Coolest Monkey In The Jungle" sweater that the retailer took off of the racks after it received backlash from the public.
"Aye! I want the 'Coolest Monkey In The Jungle' shirt! Where is that? I want it, right now! Where is that? It's downstairs? Huh? I think its downstairs, I'ma go downstairs," AB screamed as he walked through the undisclosed store.
Broner would make a request for a size small, and then follow that up by inquiring into the availability of all sizes so that he could suit his camp up in the green hoodie. But he was then informed that the company has ceased production of the item, which prompted the Cincinnati boxer to reply: "Y'all don't sell it no more? Give me the 'Coolest N***a In H&M' shirt then. I need that shirt."
Droves of celebrities would go public with condemnation of H&M in the days that followed the ad in question going viral to show a young Black boy sporting the controversial wording.
The reaction would eventually lead to such artists as The Weeknd and G-Eazy dropping their endorsements with the company, while others called for a boycott. H&M has since attempted to save face by hiring a diversity leader to begin overseeing operations.