The recent backlash from the H&M “Coolest Monkey in The Jungle” issue found the company losing the backing of many celebrities who endorsed the brand, as well as the loss of support from consumers. Now, protestors in South Africa recently took it a step further, as they destroyed a majority of the store’s displays.

In the video, a man can be seen running through the front of the store, kicking and knocking down as much stuff as he possibly can while the man recording yells “Ninja style!” The man eventually makes his way to the store’s front display, knocking down various mannequins and display shelves.

Watch above.