As 50 Cent continues to go through his bankruptcy case, The Jasmine Brand is reporting that the Queens-born emcee is trying to keep his Vitamin Water deal sealed from the public.
In 2007, Glaceau, the company that owns Vitamin Water, sold to Coca Cola, which netted Fif a hefty sum for his equity, which is believed to be around $100 million. The "Animal Ambition" emcee also signed a deal with Coca Cola to use his likeness in ads, and a clause in the deal prohibited the release of any of the rapper's earnings.
New documents obtained by The Jasmine Brand reveal that 50 Cent is worried that if his Coca Cola endorsement earnings were made public "it would ruin future deals giving the company the upper hand in negotiations."
Source: The Jasmine Brand