50 Cent's latest business venture with EFFEN Vodka has the rapper taking jabs at one of his biggest competitors XXL reports.
Fiddy's Instagram has been filled with photos of EFFEN Vodka and requests for fans to make memes surrounding the product. The rapper then posted a meme of Diddy dancing with an overweight woman with the caption, "Dam...50′s right, I'm EFFEN Up Right Now." Fans immediately called out the rapper for fat-shaming and also slammed him for throwing shade at Diddy.
The photo was later taken down, but a few others were posted with the rapper calling Diddy's successful Ciroc brand "Puffy Juice." 50 previously called the vodka "Puffy Juice" in an Instagram video posted over the summer.
Diddy responded to the posts with a clever quote of his own.
Check out 50's "marketing" ploy above. Do you think it actually helped or harmed the Queens rapper in the end? Sound off in the comments below.
Source: XXL | Photo Credit: Splash News