This is a perfect example of why people should steer clear of attempting the cinnamon challenge.  A man decided to take a stab at the nearly impossible feat, but made things even harder for himself when he decided that he would try it while being pepper sprayed as well.  The result was he appeared to come awfully close to choking to death.  His friends just sat around and let him suffer for a while in pure panic before they actually tried to help him.

Check out the ultimate cinnamon challenge gone wrong above.