Snoop Dogg/Lion recently stopped by Chelsea Handler's late night talk show, "Chelsea Lately," and revealed that he's entering into the dog food game. Natch.

The hip hop/reggae artist's newest venture is called Dog For Dog, and it's a food that, bizarrely, can be eaten by dog and man alike.

For every official purchase, Dog For Dog will donate a bag of chow to an animal shelter in need. "It's a great cause see because what people don't understand is that a lot of these shelters, they execute these dogs not because they don't have a place or someone that wants to adopt them, it's more about they don't have food to feed them." Snoop said.

No word on when the product will hit stores.