Snoop Lion spoke about his name change and subsequent change in the musical message he's sending to his many fans.  He detailed the difference between his two personas, Snoop Dogg vs Snoop Lion, and how Snoop Dogg was cut from the cloth of street violence and more negative aspects of life, while Snoop Lion is a positive channeling of all of the good energy Snoop Dogg isn't able to portray to the public.