Sean "Diddy" Combs' Ciroc brand of vodka continues to achieve new heights in the world of premium spirits, and it has now been named the official vodka of the 2013 Sundance Film Festival.

Ciroc will be exclusively featured at all of the official events that take place during the festival.

"We are very excited to join the Sundance Film Festival and the Sundance Channel in celebrating the spirit and creativity of independent film and filmmakers," Sean "Diddy" Combs said. "Encouraging the creation of art is important to me. I love to see independent filmmakers bring new and innovative platforms to our culture. It's inspiring."

The 2013 Sundance Film Festival got off to a great start yesterday, January 17, in Park City, Utah. It showcases films from around the world as part of its mission to discover, support, and inspire independent filmmakers.

Ciroc will be served at the most important events, including the "New Frontier Premiere Party," and The Award Ceremonies.

"Ciroc Vodka is the perfect addition to the Sundance Film Festival – we're known to inspire great celebrations and Park City will be no exception," Diddy said.