Surrounding the shocking school shooting at Sandy Hook Elementary, a poorly-timed Michigan billboard appeared to show a gun being pointed at a child. After gaining lots of negative attention the ad company quickly pulled down the billboard.

A camera crew for television station WZZM in Grand Rapids, MI were the first to point out the glaring mistake of putting Muskegon-based weapons dealer Gary's Guns ad next to a MI Harvest Gathering ad, showcasing a small child. Lamar Advertising, who rents the billboard space, said the ads were put up before the Sandy Hook shooting.

The billboard display company says they'll work to ensure that similarly head-shaking ad placements don't happen again in the future.