MC Hammer is looking to explore new ventures in his life, and the legendary rapper recently took an interesting step in that direction. Hammer just became the official tourism spokesman for his hometown of Oakland. The hip hop legend is part of a new marketing campaign put forth by the city called "Oakland. To Know it is To Love It". His primary duty will be to speak on all the positive changes that have gone down in the city over the past 25 years.

The rapper is deeply involved in getting the message across to thousands of people, and he lists six different tourist areas for people to explore on the campaign's official website. Some of these areas include Lake Merritt, Jack London Square, and other notable landmarks in Oakland. MC Hammer also spoke on his late endeavor.

"My admiration, love and understanding of what the culture of Oakland is, is from experience," MC Hammer said. "I've been here 50 years. Our city is one of the greatest cities to ever rise up and stand up."