KFC launched a new commercial this week that features DMX's 2003 hit "X Gon Give It To Ya." The new ad shows one aggressive chicken posturing and bopping to the song while it approaches others of its kind. The commercial might help DMX pay some of his legal fees in his upcoming tax evasion case where he faces up to 44 years in prison. "X Gon Give It To Ya" had a resurgence in the past few years appearing in the 2016 film "Deadpool" which went on to become the highest grossing R-rated film of all time. It was originally featured on the soundtrack to "Cradle to the Grave," a 2003 film which also starred DMX.

Source: youtube.com