Max B announced the launch of "Eloquent Music Group" on Instagram on Thursday (March 21), in a message from prison. The incarcerated rapper made it clear to fans that this is his new venture for releasing upcoming music. 

This comes after Max's close friend Masar clarified rumors that Max would be released in 2018 after his sentence was reduced in 2016. Late last year, Masar wrote on Instagram, "All the enthusiasm upon [Max's] alleged release yesterday is truly appreciated. Although the internet rumor is false and not founded on any reliable facts, it's just a matter of time before it become a reality. Thanks to all his fans for the genuine love and support."