We all know that when it comes to the sneaker culture, the youth is clearly a significant portion of the community. One aspect that seems to hinder the youth is education as well. Many people have seen young kids camp out at stores on school days, particularly wondering the streets late at night, leaving many to think where are the parents for these kids. 

This idea may inspire sneakerheads' parents to take charge when their children aren't making sure education is a top priority. 

In this video, we see a redesign to a pair of a highly sought after 'Legend Blue' Air Jordan 11's, which were released this past December. Due to his son not bringing home exceptional grades, he decides to write the phrase #MyGradesMatter alongside the shoe, to give it a little pop!

Check out the rest of the video for the dope story and let us know what you think about the youth in the sneaker community in our comment section below. 

Source: imsofirst