B.o.B. sat down for an exclusive interview with VladTV and explains why he decided to start his own record label, No Genre. He reveals that the idea came about after he realized that he has a knack for introducing new artists into the world. 

The conversation then turns to B.o.B.'s response to Kendrick Lamar's "Control" with his "How 2 Rap" track. The North Carolina-born rapper says that the response contributed to a "great time in rap" after Kendrick shook things up. 

Check out B.o.B.'s full interview above.