Snoop Dogg has reinvented himself several times over the years, but his latest personality is likely something you would never expect. The West Coast legend debuted "Todd" on Instagram, a white guy with blonde hair who loves "paintball, crocheting, and spoken word." 

The "Drop it Like It's Hot" rapper donned white face, a blonde wig, and gold wire rimmed glasses for the transformation, and has been heavily promoting a dating website called White Guys Connect on his page. Snoop shared several short clips on his page where he begins to introduce Todd and the dating site to fans, who were somewhat confused over the Doggfather's radical new change. 

Nia Long even got in on the fun and posed for a photo with "Todd," which had some wondering if the transformation was for a show or some upcoming project. We all know Snoop likes to have fun, so anything is possible in this case. 

Check out more photos and video footage in the above slide. 

Source: Instagram