Grand Hustle rapper B.o.B has always been known for his unique style when it comes to music, and now the ATL musician is ready to make his mark in the fashion world as the new face of Ecko Unltd.
Bobby Ray will be repping the brand's Fall/Winter 2014 campaign. The #TeamNoGenre artist is heading up the movement by modeling eclectic yet classic fall favorites, with a unique spin only Ecko and B.o.B. can provide.
Check out a BTS look at their shoot above. Would you cop any of these pieces? Sound off below.
Source: TheSource
