J. Cole answered his fans' biggest question during his sit down with 24HH and Vevo to talk about pacing himself with music releases, and why he has a strong dislike for reality shows.
With his debut album Cole World: The Sideline Story and Born Sinner two years apart, the rapper says that the culture has shifted to quantity over quality.
"They feel that way because the game moves so fast now," he said. "Everyday you get new material, everyday there's some new rapper or a rapper that you already know putting out a new song and they're all fighting each other for attention."
He also explains why he hates reality shows. The "She Knows" rapper says that the stars of the reality shows of today are being used as props for corporate companies.
"I have a notorious dislike for that culture 'cause I just feel like, especially in the black world, corporations is pimpin' Blacks on this real petty level [who] go real extra hard for the cameras with drama to make a quick check," Cole said. "Whether it's a rapper that fell off, he's not gon' make that type of money is career no more, or if it's an aspiring model or basketball wife, girlfriend, jump-off, you gotta take that check so I get that but what's happening is that corporations are making so much money off of you than you are off of advertising.."
He also says the worst part of it all is the influence the stars have on today's youth.
"What matters to me is that you got 12, 13-year-old girls watching you every week and they respect you," he said. "They pick their favorite one, like 'which bird is your favorite bird?' That's what i don't like about it. Not all reality TV is like that and you got some positive shows. I appreciate those."
Check out the full interview above.
Source: YouTube
