Smack White, the founder of Smack/URL, spoke with Battle Rap Journalist Michael Hughes about the various lessons he learned from Summer Madness 3 in this clip from his exclusive interview with VladTV.
Leading up to SM3, Smack didn't put out much promotional footage for the event aside from a brief teaser clip to hype the Swave Sevah vs. Daylyt battle. This time around leading up to NOME 4, Smack honed in on URL's roots and released an in-depth documentary that has gotten loads of views, in order to properly promote the event.
Smack also discussed his decision to return to setting up battles featuring combatants with a bigger name and Battle Rap profile, as opposed to experimenting with putting "bars over names," like he did in SM3 in order to please the fans. The unfortunate altercation that occurred on the stage at SM3 left a mark on Smack/URL's brand; however, Smack has assured fans and future business partners that he nor his associates support violence in any way. He clearly stated that this is a "non-contact sport" and that Smack/URL will always do everything in its power to prevent violence from happening again.
NOME 4 begins Saturday, June 7th, at 3pm. You won't want to miss this epic day in Battle Rap history.
