Beats Music, the new music streaming service from Beats Electronics, has launched. The subscription service offers unlimited streaming of tens of millions of songs, sorted into playlists by individual human curators, rather than computer algorithms. Users can also make their own playlists.

Beats Music boasts plenty of celebrity cred. The company was co-founded by Dr. Dre and music producer Jimmy Iovine, who convinced Trent Reznor from Nine Inche Nails to sign on as the streaming service's chief creative officer.

Check out a clip introducing the service. Watch it in the video above.

Source: USA Today