Given everything that Snoop Dogg has accomplished over the years in his rap career, it's understandable if he now wants to go down another path in a different genre of music. That is why he is going to hang up his hat when it comes to making rap music for a little while, in order to fully pursue his dreams as a reggae artist.
He moved out to Jamaica to work on his album, Reincarnated, and let everyone working with him know that he is not to be addressed as Snoop Dogg while working on the project. He event went so far as to invoke the spirit of the late Bob Marley at a ritual ceremony to which Rohan Marley, Bob's son, was present for the ceremony.
"When I make records I like to come from the heart and records that means something, that's gonna really change the world. And on this particular project, I had no planning on going to Jamaica, making a reggae record. The spirit called me. And, you know, anytime the spirit calls you, you gotta know that its serious. I've always said that I was Bob Marley reincarnated.
"I basically let them know what I want. Its not that I want to become Snoop Dogg in a reggae track...I want to bury Snoop Dogg and become Snoop Lion. "Rap is not a challenge to me. I had enough of that. It's not appealing to me no more. I don't have no challenges. I'm 'Uncle Snoop' in rap. When you get to be an uncle, you need to find a new profession so you can start over and be fresh again. I want to be a kid again.
"I've always wanted to perform for kids, my grand mother and people around the world that love me, can't accept the music that I make. This reggae music is the music of love, happiness and struggle."
Check out this video footage of Snoop Lion's documented stay in Jamaica during his spiritual journey into the heart of reggae.