Pharrell Launches Official "I Am Other" Cultural Movement

May 16, 2012 | 12:30 PM Written By: Mike Hughes

479

This movement has been talked about for some time, and Pharrell has finally launched his highly anticipated company, i am Other. Aside from being viewed as just a musical label, Pharrell has pushed forth the idea that this is an actual "cultural movement", that "welcomes Thinker, Innovators and Outcasts." It's a movement that allows anyone to be whoever they want to be and fit in with others like them, instead of being ousted by society because they are different.

I am Other, provides a family for anyone who decides to live their lives on a unique path rather than follow the standardsof the majority. His most recent artists who joined his label Buddy, Maxine Ashley, and Leah Labelle are featured in the video along with Pharrell.

Will you join the movement?

Previous Comments

What i think 05/17/2012 2:49 pm

O yeah i like that.I feel thats me.What I have to do to join because im tired of these robots running the world!!!!!!!!!!!

Impressed 05/16/2012 10:07 pm

It's a movement that allows anyone to be whoever they want to be and fit in with others like them, instead of being ousted by society because they are different.--ok---that's easy ---count me in ...I'm Impressed!

choco lat 05/16/2012 4:46 pm

oh yea, u can join the movement but u gotta have money to throw at his weak ass clothing line first....

other what 05/16/2012 1:25 pm

if your the other im the other other that dont rep the gay flag fag