This movement has been talked about for some time, and Pharrell has finally launched his highly anticipated company, i am Other. Aside from being viewed as just a musical label, Pharrell has pushed forth the idea that this is an actual "cultural movement", that "welcomes Thinker, Innovators and Outcasts." It's a movement that allows anyone to be whoever they want to be and fit in with others like them, instead of being ousted by society because they are different.
I am Other, provides a family for anyone who decides to live their lives on a unique path rather than follow the standardsof the majority. His most recent artists who joined his label Buddy, Maxine Ashley, and Leah Labelle are featured in the video along with Pharrell.
Will you join the movement?