Ice Cube is set to host the second annual "Coors Light Search for the Coldest" contest, where local rappers will battle against one another for the national championship title. Winners from regional battles will be flown into New York, where they will be judged by Ice Cube, DJ Khaled and DJ Drama.
Cube recently spoke on the contest, saying "I've had the opportunity to grow my career into many areas, but Hip-Hop is where it all began for me. As a fresh and innovative brand, Coors Light is a natural fit with the Hip-Hop community, so I'm excited to partner with Coors Light to find the next Coldest MC in the country."
For more information on the contest visit www.SearchForTheColdest.com
Source: allhiphop.com
