Tech N9ne proved that his music is transcending without gimmicks, as his recently released Klusterfuk album shot to number 1 without a penny spent on marketing.

He recently sat down with HipHopDX to speak exclusively about his album and his shock of how quickly Klusterfuk took off.

"We put no promotion out or nothing. It was just on our website and on iTunes. Then the motherfucker came out the first week and it was #1 [Independent] record in the country. We had no idea. No promotion whatsoever. Nothing. Just our fans and boom, Klusterfuk is coming. We did nothing. We did nothing in the magazines how we usually do. We did no billboards. The only billboards we did were for my show - the first show of this tour - the "Hostile Takeover" show at the Midland. We didn't do nothing for Klusterfuk"

DX: How do you guys stay creative with your marketing strategy? It seems like you guys are in constant touch with your fans? You just reached out to see what the fans wanted to come with the Best Buy Take Me To Your Leader/Klusterfuk package, for example.

Tech N9ne: We do things like we would like to have it done for us. We're music connoisseurs. We've been buying music for years, since we were kids. Tech N9ne is only what I would like my favorite emcee to sound like: cluster-fuckish, schizophrenic. I can do anything. That's why you can hear me on a song with Lil Wayne and T-Pain and my other Rock & Roll fans be like, "Aw that's bullshit. Mainstream and Underground don't mix!" But you can't hate on that damn song. Real artists are gonna find each other. Tech N9ne is only what I would like my favorite emcee to sound like: lyrical, melodic, spiritual, everything. We engage with fans with how we would like shit to be for us. Can you imagine if Public Enemy had hour long meet and greets when you came to their show? Or N.W.A.? You got to meet Eazy-E and Ice Cube for an hour to talk to them. Do you know how wonderful that would've felt to have Slick Rick in a room for an hour and he'd sign his albums for you? Or EPMD in there or Run-DMC? This is how we would've liked to have our fan experience. That's beautiful.

Seems like there's no stopping Tech N9ne these days!

Source: hiphopdx.com