Erving "Magic" Johnson has set his sights on a new venture, a 24-hour cable channel called "Aspire," which he says will be geared toward black viewers.
Magic plans to showcase positive, uplifting images of African Americans and offer opportunities for blacks who have struggled to find work in mainstream Hollywood. The channel will focus on producing shows about music, comedy, performing arts and programs about faith.
Magic, who partnered with Comcast to create the channel, is set to launch the network on June 30.
Will you be watching?
Source: huffingtonpost.com
