Beats by Dre announced that they would be splitting with Monster Cables when their contract runs out at the end of 2011, which Jimmy Iovine recently spoke about.
"You're only as good as your weakest link in the ecosystem of sound, of audio. We are purely on a mission to fix audio for every record company for every artist around the world. We have to turn this thing around and we're starting to. I'm happy that everyone else is now jumping in on culture and audio. If anything should be said about this, it's that. The impact that we have had on moving audio forward is that we're taking it out of a downward spiral. When was the last time you heard a kid say, 'I wanna get some Bose for Christmas?'"