50 Cent stepped out at Jimmy at The James Hotel in Manhattan on Monday to celebrate the release of his new "Sleek by 50" headphones.
Fif, who serves as CEO of SMS Audio, explained why he put a competing headphone on the market for Beats by Dre fans, saying "I want people to hear music the way I hear it initially."
At the event 50 also dished on recently signing DJ Pauly D to G-Unit, saying "I call him 'the bridge.' He's going to be something between what you would get from a DJ Khaled or a DJ Drama and what you would get from David Guetta."
Check out more photos from the event: