ATL recording artist/producer Lil Jon will join the cast of NBC's "Celebrity Apprentice." The 1st show premiered back in 2004, & NBC describes it as "an engaging and fresh look at the changing face of corporate America. It will showcase what has turned out to be an incredible cast of candidates, all vying to become The Apprentice and all deserving of a fresh start to their careers."

Lil Jon has had his share of endorsements with Oakley & Crunk! energy drink as well as his own Little Jonathan brand of wine. Lil Jon explained what made his brand so successful while recently speaking with Forbes.com.

Lil Jon says: "I definitely consider myself a walking brand...If I come on board with someone to support their brand, it’s family. I’m not just gonna take the sunglasses off when I walk off television. I’m gonna support the brand 24/7".

Source - HipHopDX