Burger King has revealed their ode to the LGBT community with The Proud Whooper.
According to the USA Today, the burger is no different from the regular Whopper, but features a special rainbow wrapper with the message "We are all the same inside" in the packaging.
Fernando Machado, senior vice president of global management at Burger King announced that a commercial will launch on YouTube this morning featuring the burger. So far, the brand served The Proud Whooper in Market Street, San Francisco. The area was the center for the 44th annual San Francisco Pride Celebration & Parade last weekend.
"It showcases who we are as a brand," Machado said. "It shows how we, as a brand, believe in self-expression."
Sales from the burger will go to The Burger King McLamore Foundation, a special program for LGBT teens.
After selling the popular burger over Pride weekend, Machado says that people were saving the wrappers.
"Pretty soon they'll probably show up on eBay." he said.
Source: USA Today | Photo Credit: Screenshot
